What’s the Goal of Your Presentation?
The most important step in planning a presentation is to determine the goal. Every presentation must have a goal and you, the presenter, must be clear on what that goal is. If you aren’t sure or if you can’t express it in a sentence, your presentation will come across as ‘muddy’.
Hold on! you say. My presentation has many goals. In fact, I have an email that outlines all the things I need to cover.
Okay then, your goal in one sentence is:
The goal of this presentation is to clearly present all of the items listed in the email of 3-11-2017 without bringing too much attention to the missed sales goal while adding emphasis on the increase in gross margin.
See? I know we have things we have to cover. But I’m smart enough to understand that I can control the message somewhat so my goal includes having an answer ready for the negative item and statistics ready to back up my positive item.
That is putting a goal into one sentence.
If you are preparing a sales presentation, the goal is to “close the deal”. Period. Often people will take the old approach of ‘if I throw enough mud against the wall, something will stick’. That’s a bad approach. Focus on the goal.
If you are preparing a “pitch deck”, the goal is ….do you know? No, it’s not to get investment money. No one ever wrote a big check because of a pitch deck. The goal is to get the prospective investor to say, “I’m interested. Tell me more.” For more about pitch decks and to get a free pitch deck tutorial click here.
A presentation is never about what you need to cover. A presentation is always about what you want to achieve.
Chris Reich, Presentation Instructor & Executive Coach